Responsible consumption refers to the ethical and sustainable use of resources, products, and services to minimize negative environmental, social, and economic impacts. It involves making informed choices that consider the long-term consequences on the planet and society.
Introduction- The ‘What’
We are a content and media creation company focussed on holistic lifestyle, sustainability and responsible consumption.
Through our channel, we hope to inspire people across demographics to care more about the planet and to bring social and environmental responsibility to mainstream lifestyle trends.
Problem Statement- The ‘Why’
How can we enhance quality of life while being mindful of the environment and planet?
“Despite the growing momentum behind sustainable business practices, companies still strive to communicate their brands’ sustainability to consumers in ways that heighten brand relevance, increase market share, and fuel a shift toward a culture of sustainable living.”
Harvard Business Review
Solution- the ‘How’ – Three pronged approach
Green Pistachio addresses this gap by providing inspiring and actionable sustainability-focused content that connects conscious consumers with like-minded brands.